I remember the time when billboards littering highway routes were the norm. Now they are rare, and in some places, I suppose even illegal. Billboards have been replaced by small highway signs the precede exit ramps from major highways.
I am guessing that in some places on non-interstate routes, one might still see billboards. I think I'll check that out on our travels this summer. For at least a portion of the trip, we will definitely be traveling a non-thoroughfare roads. I will see if I can find one that tops my favorite one locally!
There is a particular billboard that one drives past on the local highway from Ithaca toward home. One only gets a moment to read or glimpse a billboard message. I remember the first time that I saw this particular one, I read it, I pondered it; it took me a few moments to figure out what it was all about. And that is what I like about it so much. It is subtle.
This is absolutely the cleverest, most unique billboard advertisement I have ever seen. There is an icon in the upper corner, and I do not remember the exact company, but it is either for a medical convenient care, or urgent care center--emergency room alternatives.
It takes a few minutes to absorb the unusual message, but it is worth repeating here!
Chicken noodle care in ramen noodle time.
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